Zoe Waring

Zoe Waring is a highly accomplished children’s book author, illustrator, and designer whose vibrant storytelling and irresistible characters have delighted young readers around the world.

Based in Newcastle upon Tyne, Zoe has become a trusted creative force behind dozens of titles, including Not a Spot to Spot (published under the prestigious Paula Wiseman Books imprint at Simon & Schuster USA), I Am Brave and I Can Do It By Myself (Scholastic), as well as Our Beach and Super Daisy with HarperCollins. Her longstanding collaboration with Ladybird has become a signature part of her career—her soft, emotive style is instantly recognisable and endlessly appealing.

Known for her warmth, humour, and unmistakable charm and her strong background as a Senior Designer at some of the UK’s leading publishing houses, Zoe brings deep industry knowledge and a keen eye for what makes stories sing on the page. She is regularly commissioned for projects that require characterful, commercial appeal and a strong narrative voice. Her creative reach also extends beyond publishing into the design and advertising industries, with clients including Pigment and Spotify.

Zoe’s work has been published by top global publishers such as Penguin Random House, Simon & Schuster, Scholastic, Bloomsbury, HarperCollins, Hachette, Usborne, and Union Square & Co. Her books have been translated into multiple languages and are cherished by families across the world.

Her mission is simple: to create books that children (and their grown-ups) want to return to again and again.

Zoe Waring is represented by Susan Penny — to work with Zoe please email Susan