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Artwork by Louise McHugh

Louise McHugh


Louise is an illustrator and hand lettering artist born and raised in Bradford, West Yorkshire. After studying Graphic Design at Bradford college she started her career working in-house for a large Greeting card publisher where her love of the industry developed.

She has enjoyed creating designs for a variety of clients including Cancer Research UK, Hallmark North America, W.H.Smith, UK Greetings, Sainsbury’s and most mainstream supermarkets. Louise’s passion for illustration grew from her love of hand lettering. Her style of painting is influenced by American Folk Art. Louise combines textures and intricate detail, mainly working digitally. Her lettering style is rooted in traditional calligraphy. With this background, she loves creating a variety of contemporary styles.

When she’s not working, she enjoys movies, good books and walking in the beautiful Yorkshire dales. Louise lives with her Husband and daughter Martha and an old blind cat called Rufus.

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