Retail Takeover | Viola Wang for Pepe Jeans

Talented children’s book author / illustrator, Viola Wang, partnered with Pepe Jeans’ London-based custom studio for a unique, live-drawing collaboration. For one day only, customers were able to have the clothing they purchased in-store customised with Viola’s exquisite illustrations.

The artwork was themed around the ocean and conservation and Viola produced beautiful, striking illustrations in ink, including an octopus and lots of ‘happy fish’, which were executed directly onto the clothing.

The studio created a beautiful window display showcasing Viola’s original ink illustration of the octopus which was admired by many passers by on busy Regent Street.

A handful of informal snaps of the live-draw, showing Viola at work and proudly modeling one of her creations

Official event photos courtesy of Nick Tydeman

View Viola Wang’s full portfolo online, or contact Bright Illustration’s Freya Clark to discuss commissioning.