David Litchfield’s Award-Winning The Bear and the Piano Celebrates 10 Years with Licensing Debut at Brand Licensing Europe
last updated 07 October 2025
This news story originally featured in BookBrunch.
The Bright Agency is proud to share that David Litchfield’s internationally adored children’s book series The Bear and the Piano will be making its debut at Brand Licensing Europe, with a full style guide and asset bank ready to work with for licensees and partners.
This exciting news coincides with The Bear and the Piano’s 10 year anniversary in 2025. The beloved series, which has sold over 800,000 copies worldwide, in 37 languages and features 2 sequels, was the 2016 winner of the Waterstones Children’s Book Prize ‘Best Illustrated Book’. The series publisher Frances Lincoln Children Books, an imprint of The Quarto Group, have announced they are adding to their publishing portfolio with future expansions in The Bear and the Piano world, soon to be announced. The series has also been optioned for theatre by a leading international theatre company.
Paul Black, Bright’s Brand Partnerships Director is showcasing The Bear and the Piano brand at this year’s Brand Licensing Expo. He has said of the brand’s BLE debut, “We are delighted to be showcasing The Bear and the Piano as a brand license for the first time at Brand Licensing Europe, in the brand’s 10th anniversary we have already seen great traction in terms of UK and international book sales, as well as exciting developments in stage rights. At Bright we are working with our artists and clients around the full life-cycle of a book, working to make sure that any release is seen by as many people as possible - and licensing is the perfect extension of this. We hope that David Litchfield’s incredible book will be experienced by more people through fun, unique and interesting licenses and collaborations, so we’re celebrating anniversary milestones for many years to come.”
Christopher Ransom, Head of Children’s Campaigns at Quarto says, “David is one of the most hardworking and talented creatives in the industry. His work is both instantly recognisable and incredibly emotive. His bestseller The Bear and the Piano is revered the world over as exactly what a children’s book should be and do, and considered a true modern classic in every sense of the world. It’s this quality that makes David’s creations truly unique.
To find out more about The Bright Agency’s Licensing Properties debuting at Brand Licensing Europe, get in contact with Bright’s Brand Partnerships Director Paul Black here.