Jodi Feddon

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Jodi is a British illustrator based in London, UK.

Her work focuses on digital illustration with the use of bold colour, shadows and line details along with thought-provoking typography to portray an empowering attitude.

Jodi’s roots are in fashion, she moved to London from her home town Carlisle in 2015 to study at Ravensbourne University. Whilst studying and working at designer Christopher Kane, she realised that the area of fashion she most enjoyed was illustration for print design, creating artwork either digitally or by hand.

Since graduating, Jodi has remained in London and began working as an illustrator, mixing her design knowledge with digital illustration to create clever imagery and finding inspiration from current events and her surroundings.

When she’s not illustrating she loves travelling, watching trash TV, stuffing her face in the restaurants of London or exploring many galleries and museums for inspiration.