At school, Alex was ‘encouraged’ to study science by well-meaning parents who had aspirations that she would be the first woman on the moon!
However, her creativity refused to be caged and she later gained an HND in Illustration. She loves to work with watercolour, oil and collaged images to create designs in Photoshop.
Alex has worked on a freelance basis within the greetings industry for over ten years, creating many best-selling card ranges in that time (but she never did get to the moon!).